As discussed here before, there are four basic categories of cyclists defined by confidence. The by far largest of the groups, the “Interested But Concerned” has been shown to start riding more if given proper bicycle infrastructure. These studies, however, have taken place primarily in cities with good infrastructure.
People For Bikes has conducted the first nationwide survey of this group of cyclists. Here are the findings:
1. One third of people who want to bike more are dissatisfied with existing bike infrastructure
2. Bicycle ownership is a major barrier to riding, especially among poorer households
3. Fear of being personally targeted is a major barrier to riders of color
4. The western United States is much better at the bike + transit combo
5. Every single demographic group wants protected bike lanes