UVa has a new bike share program called UBike. Unlike other systems, the bikes have GPS on them. This allows the system to track all bicycle movements within the system which makes it easy to create usage maps like the one below. This map represents the first month of operation of the system with 536 trips.
Notice the density along W. Main St. As poor as W. Main is, people are cycling on it. Think how much ridership would increase with separated bike lanes.